Nothing is more exciting and challenging in life than starting a business. Startups need a market strategy, whether it is small-sized or medium-sized. Great responsibility comes with great ideas.

The idea of initiating something unique, seizing market attention and becoming a recognized company is irresistible. Your pre-planned marketing strategies on starting a new business make you the best business survivor. Additionally, by facing every challenge successfully, your market plan can go for a long time.

Nowadays, digital tools are redefining marketing. Digital is the new popular thing that all brands are toying with. Some people believe that digital marketing is so costly, and it is not worth investing in. But, this is far from the truth.

Top Digital Marketing Tools For All Startups

Currently, internet plays a vital role for the startups and provides a range of tools which will facilitate your business in building relationships, gaining popularity and engaging with customers.

Here, at this stage digital marketing comes into play. Most of the beginners, small or medium enterprises are now aware of digital marketing and leverage it to strengthen their business online.

Web services offer unlimited resources and tools for every needy startup. Even Digital marketing experts in Sydney can help you to start a business effectively by providing all information about the best digital market tools.

Digital marketing tools can help you survive your competitors. We are hoping that the below list of tools will help you improve your business from the beginning.

1. Google Analytics

It is the world’s most known web analytics service. Google established this service in November 2005 after acquiring Urchin. In a couple of minutes, it adds analytic code to the website for tracking every action of each visitor. The tracking codes feature of Google analytics makes it unique that gives an implausible number of metrics to the users for entirely free!

In 2015, Marketing land reported that around 30–50 million websites are using Google Analytics.

It helps you to measure advertising return on investment, also track your video, flash, applications and social networking sites.

2. Keyword Planner

It is an excellent research tool which is useful for SEO efforts. Keyword Planner allows finding the right keywords to target for display ads, search ads, app ads and video ads. It provides a range of functions.

You can find the right customers with the right keywords. It helps to search for the most relevant word which relates to your product or services. It is useful in comparing keyword trends, gives an estimation about the often searched keywords and their search volume changed over time.

SEO professionals in Sydney often use keyword planner to target a particular keyword to get traffic to their sites.

You can assess the performance of your keyword or can create new keywords. The Keyword Planner will be of big help, whether you’re a beginner or Digital Marketing Expert and online advertising.

3. Buzzsumo

Buzzsumo is the principle tool in digital marketing that gives access to most relevant and valuable content.

It is evident that content marketing is not essential for SEO only but digital marketing as well. It means that to stand out from the crowd, you must have access to useful and valuable content.

What you have to do is to add a key phrase or long tail keyword in the search bar that you want to promote, and you will get a list of the most trendy posts related to the specific keyword.

4. Hootsuite

It helps SEMs, startups and businesses to implement remarkable social media strategies across their organizations so that their message is transformed into relationships that matter.

Hootsuite itself save users’ significant time by running all Social Media accounts from one place.

5. HubSpot

HubSpot Marketing is an essential tool for lead management and capture. It includes great features to create campaign landing pages, handle communication with leads in one place, track leads, raise conversions and traffic.

Mainly, it is used for inbound marketing & sales, with proper setup, can be useful for automating the marketing workflow.

It significantly helps:

  • Creating landing pages, blogging and email campaigns to draw more traffic to your website.
  • Providing automating marketing workflows and lead management tool to manage website traffic
  • Using a data analytics tool to look at the key insights about each marketing movement and recognize lead development through the funnel.


Marketing has significantly changed in the past few years than in the preceding 50 years. Presently, many startups have adopted digital marketing. Develop a successful startup with Digital Marketing Strategies to stand out from the crowd. All the above five tools: Google Analytics, Keyword Planner, Buzzsumo, Hootsuite and HubSpot are proven to yield a high ROI.

In a world where devices connect more to each other than humans, digital marketing offers the benefit to use these devices as tools for promoting services and products.